Archive for November, 2006
Inspiration: EOS Tarot Reading

Site name: EOS Tarot Reading (Promo for the Volkswagen EOS)
Site URL: http://www.eostarot.com/?ic_id=promo_eostarot
Why it is cool: OK, the novelty of sites that use random images/copy is old, but this site puts a new twist on the old genre.
Interview: In Transition with Willie Baronet

Willie Baronet’s work has been featured in Communication Arts, Graphis, AIGA, New York Art Directors, The One Show, Print Casebooks, Annual Report Trends, The Type Directors Club and Annual Report Design: A Historical Retrospective 1510-1990, organized by the Cooper-Hewitt National Museum of Design. And his print and broadcast work has received numerous medals from the Dallas Advertising League’s Tops Show, the Dallas Society of Visual Communications and the Houston Art Directors Club.
Today Willie is in a transition point in his life. he recently sold his design studio, MasonBaronet, to one of his partners and he is in the process of starting new career as a life coach. Willie has a great presepctive on life and work, listen/read the inteveriw to understand what makes someone like him tick.
Listen to the interview with graphic designer Willie Baronet.
To read the whole interview Read more
Houston: P.A.R.T.Y.

Hosted by the Houston Communications Alliance (HCA), a consortium of the major advertising and marketing organizations in Houston. It’s big. It’s free. It’s a great opportunity to meet people. And it just wouldn’t be the same without you.
When:
Thursday, November 30, 2006; 5:30 p.m. – 11:00 p.m.
Where:
The Courtyard on St.James Place (1885 St. James Place, near San Felipe and Yorktown).
Free buffet and entertainment. Cash bar 5:30 p.m. – 11:00 p.m.
Love of Peace, 6:00 p.m. – 11:00 p.m. (Ballroom)
Harbor Lights Chorus, 7:00 p.m. – 7:30 p.m. (Ballroom)
Tianna Hall, 7:00pm – 11:00 p.m. (Garden Room)
Quick Guide To Landing Pages
Article submitted by By Michael Cordova of Mercury Leads, Inc.
A landing page is a web page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. The landing page quick reference tip sheet is designed so that you can referrence it out every time you are creating a persuasive landing page.
First and foremost, consider that you have 8 seconds or less to convince your visitor to act. If you haven’t convincingly made your case in this time then your visitor will move on and will be lost, as the Internet has created the most fickle customer in sales history. Read more
AdVerbatims- So True, It’s Funny

Take a look and contribute to Adverbatims -Truisms from inside the walls of design studios and ad agencies world over. Here is how they describe themselves:
These things happen almost every day; sometimes we don’t even notice them. But they’re here to stay. They are verbatims. And yes, they’re REAL.
Here are a few of my favorites:
#305- “Please make the file in these specifications: full color vectorial PDF on CMYK”
(Agency, creative brief from Project Manager)
#298- “But they’re in Canada… Can they even read an eps file?”
(Agency Owner to Art Director)
#281- “The good news is, you have the weekend to work.”
(Agency, Traffic to Creative Team)
#274- “I can’t help you now. I have to go to a teamwork seminar.”
(Agency, Account Executive to Creative Team in a moment of client-related crisis)
Send your collaborations to ad.verbatims@gmail.com