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We looked at where branding went wrong in the first installment of this discussion last month. Specifically, branding is no longer a differentiator because most…
This monthly article is devoted to business advice to small marketing firms. So when we get to the second part I hope you’ll read the…
Contributed by Chuck Lustig, of ExcitingWriting Communications
Strike: The modern meaning of this word developed from the Old Norse, striuka, “to deal a…