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As you may already know, I enjoy words and find them very entertaining. In past ExcitingWriting Advisories, I have shared with you words I love. Now I share with you words that make delightful sounds and have surprising meanings.
–Chuck Lustig

Funny Words

Perspicacity: I love the way this word sounds. It has nothing to do with life in the city. It?s simply the ability to have insight or discernment. From the Latin: per = through + specere = to look.

Cozen: No, it is not a misspelling of the word cousin. Cozen means to deceive and defraud. Interestingly the word comes from Early French cousiner, ?to defraud; literally to claim to be a cousin in order to defraud.? So you could say cozen is first cousin to the word ?cousin.? Read more

Interactive Marketing, Application Development, Video Production, Rich Internet Application’s

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Film/TV, Graphic Design, Marketing Services, Photographers, Search Engine Marketing, Web Design

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Available for contract work. Experienced, talented and award-winning IAD who can deliver superior creative work for major brands in sectors as diverse as automotive, retail, travel, high-tech and more. Have 8+ years in this industry — half is IAD agency experience.

Rich-media, unique online ad placements, emails, websites and microsites.

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Web Design

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Contributed by Chuck Lustig, of ExcitingWriting Communications

Well-formed paragraphs have a unified focus. While reading well-formed paragraphs, you never wonder what their subjects are. Your attention does not wander. Well-formed paragraphs are clearly about one subject. When you read a writer who knows how to write paragraphs with a unified focus, you trust that writer. Perhaps you think, “That person knows what he is writing about.” As a result, writers who know how to do this are more effective writers than those who don’t. They are more persuasive because readers trust them. Trust always precedes influence.

The following paragraph drifts from one surface topic to another. It lacks development. When you’re finished reading it, you hardly know what it is about.

Greek statues were often sculpted to celebrate gods. Some of the more important Greek gods were Zeus, the god of thunder, and Eros, the god of love. People would keep statues in their homes and pray to their favorite gods. Images of these gods were often drawn on urns. Ancient Greeks had a personal relationship with their gods through this artwork.

Do you get the sense that the writer is trying to cover too broad a topic in too few words, and is not up to the task? Read more