Posted via web from Dan Sturdivant’s posterous

From Pentagram Design:

A new way of telling stories
“Editors have been telling us for years that people won’t read long stories online. Yet they will read 1,000-page novels on their Kindles. What will they be willing to read on their iPad? I predict the return of long-form journalism. At the same time, visual storytelling will take deeper, richer forms. Information design will be more important than ever. Something like New York’s Approval Matrix that we designed back in 2005 with Adam Moss is popular in print but will really come to life in this format. Some people might subscribe to it all by itself.”

Since 1879, Hatch Show Print has been using the same hands-on, authentic process. They have designed and printed posters in Nashville, Tennessee for legends such as Johnny Cash, Elvis Presley, R.E.M., Pearl Jam, the Beastie Boys and more. Hatch Show Print is akin to Austin’s business culture in that it is a locally developed business started by creative passion. Jim Sherraden is author of the book “Hatch Show Print: The History of a Great American Poster Shop,” which presents their experimentation in graphic design at its finest. He will be signing books and posters available at the event.

Free for AIGA and AMOA members; $10 for nonmembers. Email Jennifer Idol to reserve your seat if you are a member.
Attend the lecture

February 13, 2-4 p.m.
The Independent at 501 Post

$10 for Non-members
Pay online now, HatchPrintLecture.com.

Venue entrance on Brushy between 5th and 6th street off of I-35

Visit AMOA.org to learn more about the exhibition, American Letterpress: The Art of Hatch Show Print.

American Letterpress: The Art of Hatch Show Print, an exhibition created by the Smithsonian Institution Traveling Exhibition Service (SITE) in collaboration with the Country Music Hall of Fame and Museum, is supported by America’s Jazz Heritage, A Partnership of the Wallace Foundation and the Smithsonian Institution. The Smithsonian Community Grant Program, a proud sponsor of the Met Life Foundation, is a proud sponsor of this public program.

Therefore, you have a wonderful opportunity to get new inspiration and learn from the most talented leaders in media design. After this dynamic event, you will be motivated with new inspiration that will delight your boss, clients, and associates. If you need a competitive edge including new ideas and tools, you will unquestionably want to attend this exciting 4-day event structured for aspiring graphic design industry frontrunner.

Here, you will discover 5 Reasons to Attend the HOW Conference:

1. The best information on the newest design software. The HOW Conference offers the most effective and freshest design programs and applications for computerized systems. Influential software experts representing advanced design technology companies will introduce you to cutting-edge design program development applications and their applicable characteristics. These software developers will be able to supply informative presentations and support to determine what resources will best serve your company’s needs.

2. Creative solutions to save your company money. Today, the sought after graphic designer must possess a contender-focused mind-set. You have to be single-minded in the pursuit of the right competitive formula enables you to become more perceptive and imaginative. The HOW Conference will provide a major contribution to every aspect of your career and business concern. Incorporating raw talent, fine-tuned skills, and sound marketing practices goes a long way in the successful ventures of any enterprise.

3. Tips on making the most of the resources you already have. After attending the How Conference, you carry back to work enhanced skills that will stimulate your fellow associates to greater effort, enthusiasm, and creativity. Moreover, the seminar imparts the chance for you to take advantage of designing your own personalized course of study.

The group discussion tenders over 45 teaching periods split up into 7 courses of study tailored to your relative needs featuring imaginative ability, elaborate planning of structure or form that emphasizes adept, creative expression, commercial enterprise, vocational coaching, thriving within your company or organization, methods of applying technical knowledge and output, and the best way to apply the resources available at the HOW Learning.

4. Ideas for going green without breaking the bank. You take home environmentally-cost-conscious ideas that embody green-friendly practices that usher in the “Go Green” concept or augment your current business procedures.

5. Your very own targeted program. The HOW Conference affords flexibility, therefore concentrate on an exclusive course for the length of the whole seminar or pick out conferences from all 7 sessions for a balanced learning experience.

The HOW Conference bursts at the seams with practical tips spotlighting the best software, technology, and expertise. This seminar precisely furnishes what you and enterprising graphic designer companies alike need for total success.

For more details visit: http://www.howconference.com.

Lecture & Competition on Thursday, April 10th 6:30-8PM

LECTURE
Pre-register by selecting the appropriate option to the right, then join us April 10th at the UT Art Hall (Room 1.110) as AIGA Austin presents guest speaker Bill Gardner of LogoLounge, discussing the trends, significance and finer points of successful and effective logo design.

COMPETITION
Once you’ve pre-registered, submit your finest logo design from 2007. Gardner and a committee of jurors will judge the best local logos and present the top five with signed copies of LogoLounge 4. The first place winner will receive a one-year membership to logolounge.com and be eligible to appear in LogoLounge 5.

For more information about the Austin AIGA LogoLounge click here