Starting with a review of the nebulous beginnings of the creative concept, Randy Snow, the creative mind behind the famous campaign, presents the ideas, research and decisions leading to Las Vegas’ brand positioning and advertising, culminating in the current “What happens here, stays here” campaign.
It’s a tagline appropriated by many across the country and in all strata of society. “What happens at AdFed, stays at AdFed,”… you get the idea.
And what presentation would be complete without those great TV spots?
Tuesday, September 12
11:30am – 1:00pm
Please RSVP by Friday, September 8 to Vicki Timoteo at firstname.lastname@example.org