Want to learn more about PPC Advertising?

The DFW Search Engine Marketing Association, will be hosting “PPC: Back to Basics.”

In 1998 GoTo.com launched the first “pay per click” advertising system. Since then GoTo was purchased by Yahoo! and Google launched Adwords, which today holds over 72% of the “pay per click” market according to HitWise. Today your options for PPC ad campaigns are numerous and at times can be confusing. Which is why are hosting the “back to the basics”  presentation on PPC advertising.

This month’s presentation will feature noted PPC experts Jon Shugart and Shelley Ellis.

Jon Shugart (follow on twitter) is the man behind Keyword Rockstar, internet marketing’s premier keyword research and PPC tool. Jon was a software engineer by trade before entering the world of internet marketing. Today he focuses on creating powerful and efficient PPC campaign building software applications that help people be more effective with their online advertising campaigns.

Shelley Ellis specializes in the area of contextual advertising and serves on the advisory board for Content Revenue Strategies.

Please join us February 17 at the Renaissance Hotel at 6:30 for networking opportunities. our program will start at 7:00. We have our presentation and the experts will be available for an in-depth. Question and Answer session. By attending the meeting you will receive a FREE 30-day trial of the Keyword Rockstar service.